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Amherst MA || Marketing Strategies for Vegetable Growers || NOFA Summer Conference
August 10, 2013 @ 8:00 am - 9:30 am
Marketing Strategies for Vegetable Growers
Atina Diffley, Organic farmer, activist and author of “Turn Here Sweet Corn.”
Marketing is not a passive process. Market research starts long before the seed is in the ground. Learn how to actively seek buyers, negotiate contracts, build relationships with wholesalers, consumers, and other farmers. This workshop provides general guidance on strategies for marketing organic vegetables. Topics covered are: marketing methods, production decisions, pricing strategies, and merchandising.