In my last post I told you that I had a busy winter doing farmer trainings on post harvest handling, food safety, and marketing in 29 cities nationally. Thanks goes to the USDA Risk Management Agency for funding these trainings and familyfarmed.org for development and administration. Attendees received a 5 hour training and a copy of “Wholesale Success” , edited by Jim Slama and Atina Diffley. Several of the host partners recorded the trainings and they can now be viewed on-line. Share this link with your vegetable farming friends!
Agriculture Expert, Atina Diffley, Encourages Local Growers to Differentiate Their Product
Market research starts long before the seed is in the ground. Learning how to actively seek buyers, negotiate contracts, and build relationships with wholesalers, consumers, and other farmers is crucial for small and mid-sized farmers to succeed—and it’s not a passive process. A Wholesale Success workshop in Leelanau County gave local food producers an opportunity to learn how to enhance their success in the marketplace. Wholesale Success program trainer Atina Diffley said it’s important for local growers to add value to their products and differentiate themselves from large producers.
Wholesale Success: Farmer Training Videos, Marketing, Postharvest Handling, and Food Safety
Louisville Farm to Table sponsored “Wholesale Success,” a two-day event focused on helping farmers learn important tips of the trade, and how to connect with buyers. Consultant Atina Diffley teaches how to pick and handle produce crops to keep them not only safe, but high quality, and how to keep records of performing these tasks. 4.5 hour video training. To purchase the Familyfarmed.org, Wholesale Success Manual visit Wholesale Success: A Farmer’s Guide to Selling, Post Harvest Handling, and Packing Produce.
- Part 1: Marketing
- Part 2: Postharvest Handling and Food Safety
- Part 3: Postharvest Handling and Food Safety
© Atina Diffley 2013